With so many moving parts in your adventure biz it’s hard to know what’s working and what’s not.
So in today’s video training I’m gonna cover the two things you MUST be tracking in your biz so you know what to keep and what to ditch.
Hit play and let’s get stuck in!
Here’s to you turning your outdoor obsession into a pumping biz without the guesswork and without the overwhelm.
VIDEO TRAINING FULL TRANSCRIPT
With so many moving parts in your adventure biz it’s hard to know what’s working and what’s not. So in today’s video training, I’m going to cover with you the two things you must be tracking in your biz, so you know what to keep and what to ditch.
Hey I’m Senka Radonich, creator of Adventure Girls in Biz and for the last 8 years I’ve been running adventures and for the last three I’ve been teaching epic women just like you, how to turn your outdoor obsession into a pumping biz without the guesswork without the overwhelm and of course without having to go at it alone.
So in today’s training, I want to knuckle down into the things that you can track in your business that are essential. Here’s the thing, if you can’t measure it you can’t change it. You can’t see what’s working what’s not, what you need to tweak, what you need to ditch and what you need to keep. So these two things are the critical things that you need to be tracking in your business.
#1 Cash Flow
So number one is cash flow. So this is tracking your money in, your money out and hopefully, if you’re doing things right your money, that is left over. So this allows you to see how the business is tracking. It lets you see “Do I need to increase my sales. Do I need to look out for my experiences that are going out this month or this week” and make sure that I have money left over.
So when it comes to money in money out money leftover you have the ability to influence any of those two parts that will influence your money out. So by tracking these stats, tracking. what money is coming in from all your adventure bookings, any contracts that you’ve got. If you’re still working a job, the money that you bring in from that and then making sure that you have set up in the business the important out goings so have you got adventures that are coming up. Do you need to be putting deposits. Do you need to be making sure that all that stuff is covered so by checking your cash flow, it keeps you on top of that. So when you get to the end of the month, we actually have more money than you have for the month. So make sure you’re tracking consistently money in money out and money leftover.
Number two is conversions. You want to be tracking anything that you’re putting out there for it’s conversion rate. So you wanna know how it’s performing. Here’s the thing. If you’re putting any marketing out there, you want to know what’s performing and what not. You wanna know at what point is it worth continuing to spending time money and energy on something. So by tracking the leads that are coming in and then the results that are coming out, which I’m assuming is gonna be bookings, you’ll be able to see, watch, lead generation tools and watch productivity, you’re doing in the businesses that is actually creating the bookings that you want.
So make sure that you are measuring the leads that are coming in, make sure that your’re measuring the people that booked, measure the time that it takes to people to convert. All the stuff will help you to understand so much about your business and will help you to understand how many leads you need to get in order to convert into a booking. It will let you know how much lead time you need to put up for the adventure that you’re listing. All the stuff that allows you to make decisions based on the data that you’ve got for your business, as opposed to a whole lot of guess work. So if you are putting any content or any marketing out there, make sure you have a measure in place for what’s working what’s not and that way, you know if you just need to tweak or to ditch it.
So there you have it the two things you must be tracking in your business so you know whether you need to be putting time, money and energy into the stuff that’s working and ditching the stuff that’s not. Now, if you are ready to find out how you and I can work together so that we can actually help you find out the things that you need to be measuring in your business, then you can find out more at workwithsenka.com and of course, if you wanna get more free videos like this delivered straight to your inbox, you can click the link that’s with this video and here’s to you turning your outdoor obsession into a pumping biz without the guesswork and the overwhelm without having to go at it alone. We’ll talk soon. Bye for now!