Stop Wasting Time On Emails That Don’t Get Opened
What’s the point in having an email list if you can’t get people open the emails to see all the rad dets about your adventure right!
So here’s two sure fire ways to get more people opening your emails and checking out your adventure.
Number 2 sounds so ridiculosly simple you’ll laugh when you hear it (and maybe realise you should be doing this!!!)
Hit play and let’s get stuck in!
Here’s to you turning your outdoor obsession into a pumping biz without the guesswork and without the overwhelm.
VIDEO TRAINING FULL TRANSCRIPT
I’ve recreated this for you. So you got yourself an email list and you send emails, but no one’s open them so what’s the ??? point in sending emails. So in this video. This free training video I’m gonna share with you two things that every single email should have in order for you to drive open rates and of course, conversion rates for your adventures.
Hi I’m Senka Radonich, creator of adventure girls in biz and for the last eight years, I’ve been running adventure girls and for the last three I’ve been teaching awesome women like you, how to turn your outdoor obsession into a pumping biz without the overwhelm the guess work without having to go at it align so let’s get stuck in today’s training so you guys have an email list right? Well that’s all well and good, but an email list is only as valuable as the open and the click through rates and the engagement so no matter what size list you have, whether you have 500 or five thousand depending on what your engagement rate is like, with your emails, that is where the real value is in your database.
So here’s two things that gonna help you to drive open rates so people actually opening the emails and saying what the hell’s in there so that they know what cool adventures you’ve got coming up and of course, driving through click through rates and conversion rates and actually get people to go from reading an email to then doing something about it.
#1 Create a catchy subject line
Number one is to create a catchy Subject line. The subject line is the thing that people see when the email hits the inbox. Now, if you have something boring, or that gives away what’s included, then they less likely to click through unless they’re interested in that particular adventure. What I found the most effective thing is to actually create a subject line that creates intrigue that creates interest or curiosity so that people actually wanna click through and see, what’s on your email. So here are three of my favorite subject lines that get the best open rate. Number one is “Have you seen this” and the person’s first name. Number two is “I’ve created this for you” insert person’s first name and number three is “Are you coming to this” insert person’s first name. So those emails get the biggest open rate because people are curious about it plus also has their name in the subject line which doesn’t seem like much, but actually helps drive open rates a lot more so when you’re sending out your next email make sure that you’ve got something that actually sparks curiosity in the subject line.
#2 Call to action
Number two is every email should include this to help drive conversion rates and that is a call to action otherwise known as that C2A. The call to action is the thing that you want people to do once they have read your email. Now this might sound, like it’s really freaking simple but you would be surprised as to how hard people make it when they send an email out to go “hey here’s my cool adventure and you can find out more on our website” without putting a direct link to what you want them to do and embedding that link in multiple locations throughout your email so making sure that you’re photo has a link that the description of the actual adventure has a link and that you have something that says click here to read more.
You’ll be surprised as to how few times people put a link directly to the adventure that you want people to check out and I only send it to the general page. So make your call to action specific and make sure you put it in multiple times throughout your email. So there you have it two of my email must haves in order to drive your open rates and your conversion rates. So if you are done with the guess work the overwhelm or having to go at it alone in your adventure biz then you can find out how you and I can work together to turn your outdoor obsession into a pumping biz and you can find out more at workwithsenka.com and of course, to get more free videos like this delivered direct to your inbox, make sure you subscribe at the link that is with this video.
So here’s to you turning your outdoor obsession into a pumping biz. I’ll talk to you soon. Bye for now!