was successfully added to your cart.

All Posts By


[LIVE] Why websites can be a waste of money for your adventure biz

By | Adventure Girls Blog | No Comments

Why websites can be a waste of money for your adventure biz

Let me show you what I showed my client today. And if you wanna find out how we can work together. You can find out more at workwithsenka.com

Hit play and let’s get stuck in!

Here’s to you turning your outdoor obsession into a pumping biz without the guesswork and without the overwhelm.


Hey Hey adventure babes in biz and senka here creator of adventure girls in biz and of course, adventure girls alright and in today’s live as just come off the back of having a session of with one of my clients and we got on the topic of talking about websites. The question was “Do I need a website” and I said to her websites are actually be a big waste of money and I just wanna talk about that and here for you now uh my client has just started up your business actually within the last three And she’s brand new to the space of running her business, so here is the thing when it comes to building a website and why I say it’s a waste of money when you’re first starting at your business.

Creating a website can do a couple of things number one is it can distract you from actually doing the things that are gonna generate sales and marketing doing sales and marketing in your business um the website can be a massive distraction and, secondly, you probably don’t know your business well enough. Yet to get a full blowing website done and they can cost a fortune to read oh, if you’re gonna do them so This is literally what I drew for her because she said so. I said a shall I do a website and I was like Part of the strategy that we’re gonna be doing is um of course, using facebook and instagram and all of that and I recommend that she cut her teeth.

Using facebook first to actually get an understanding of your business. Otherwise you can spend thousands getting a website design based on where you think your business is gonna go when you are starting out and then two months down the track when you actually really start to understand how your business as you have to go ahead and change it all anyway, so what I recommend She bought through the main name so if you’re starting out and a venture business and you aren’t uh I’m just gonna say I’m fully clear on what you’re doing.

We should actually be clear on some of what you’re doing, but if you’re in that real startup phase of your adventure, business and this is gonna be my recommendation is that um get your facebook page up and running and it’s a little easier to um work on the fly in terms of a growing your audience growing your business and understanding your messaging and who your audience answers um buy the domain name that you need for your business and if you want to you, can create a one page, lending um for your website.

Do not bother investing and understanding pagans understanding all of that just in the first six months of your business because it will be a waste of your time. You really want to understand how your business is going to operate and also understand how it is that you, like what functions you’re gonna need for your um for your business so, if you’re new to the whole game you’ll be trying to understand that process so you don’t wanna build something on what you think you need. You wanna build something. What you know you need to this is literally. I hope I’m not sure if this is gonna come out the right way and apparently there’s a way we Actually, flip this so let me just quickly jump in and see if I can do no buttons right not that flip of that’s my view as an light we’re Gonna flip and I think if we press that button oh look at that so you can actually see her brandon here so uh my client Tracy she’s sitting business school. She runs while and this is literally what I told her to put on her um with my uh they’re like where’s my finger gone this is literally.

What I told her to put on here um landing page to be a home page to business brand and tag line hershey’s for Her services and who am I and these buttons here will actually click through to her facebook page for now. So she uh this one is for training programs that she’ll do so. She would like that to your email. Um and this is her away adventures for train running and that we’re learning through the facebook. This is so weeks and working backwards and then this one over here goes to her order and free run series, but about who she is so she can build on that know, like and trust and who she’s for.

Branding so the reason that I’ve suggested that she keep it I’m just gonna flip. It back the other way so it makes sense in my brain oh it’s been a so the reason. I say to keep it really really simple as because those are the things that she knows right now and then going through the full process of needing to get people up and um onto adventures and all that that stuff can be put on facebook for now, because you can make a changes easily and quickly and they’re now I’m not saying don’t have a website for your business and the long term, but what I’m saying And what I’m saying is don’t get caught up and needing a facebook in order to be doing sales in your business.

Right now you will be able to build that no like and trust your website definitely will give you social proof that you are a business, a legit business and you’re here to stay and you mean business and that’s the thing, but if you think the only reason that people are going to buy from us because you have a website that is complete. People will check you out on social media that will look for support social proof of who you are and you can build great relationships and they’re so longterm game. Yes, you definitely want to look at getting yourself a website short term in the startup phase get something simple. If you work when you work with me, you will always hear me talking about let’s just get things started and what’s gonna be the path of least resistance so building a full blown website is gonna take a lot of time and energy and can’t take a lot of money so that is a simple strategy to get you started with getting some um uh getting Just a great, simple brochure, uh up so people know who you are. They can engage with you and they can find out more from you and in the meantime, you can work on creating your content and that’s the staff in a space on facebook with its building and um of course, we’ll be doing it.

What are we doing things to bring them on to a list so that you can build that s it so if you uh have an outdoor obsession and you wanna turn that into a pumping burgers and you don’t Do it alone deal with all the guess work and then you can reach out and find out how you can work with me to help you grow your business and you can find out more at workwithsenka.com for the link in here to make it nice and easy and I’ll, even put a snapshot of um tracey’s like very basic uh website that’s actually gonna just be one page, so you can understand what I’m talking about so here’s to you, ladies uh, getting up and doing some more cool shirt and building a business in the That you love alright I’ll talk to you soon. Bye for now.

[VIDEO] FACT: You gotta own it to sell it

By | Uncategorized | No Comments

You gotta own it to sell it

If you don’t own or understand the service that you provide and the value that that brings to your audience, there is no way that you’ll be connected enough to be able to sell it.

Hit play and let’s get stuck in!

Here’s to you turning your outdoor obsession into a pumping biz without the guesswork and without the overwhelm.


Oh, dear how did that happen. ??? they just changed it. Oh my gosh. Hey hey Adventure babes in Biz, Senka here. So if you are, hopefully not coz I press a few buttons that the title still came up so I think it’s a fact if you don’t own it, you can’t sell it. So this comes off the back of an entire week of talking about this with clients. This has been a massive planning week for a whole lot of my clients as we going into 2019. They wanna get clear on what they wanna be doing for 2019 and what those relate to in terms of numbers, money in the bank, paydays so here’s, the thing if you don’t own this, you can’t sell it.

If you don’t own or understand the service that you provide and the value that that brings to your audience, there is no way that you’ll be connected enough to be able to sell it because if you’re not connected with the service that you provide or understand and feel and know the value that that brings to people’s lives then you cannot sell it because you’re not connected to it.

So it’s so important that it’s like you have to understand what it is that you do for people so not just from a service perspective and when I say service, I mean, like that, can be product of whatever so, whether it’s like you do, um you know hiking tours surfing adventures um. You dopush craft or trail running or anything like that that’s a service that you provide. We provide a service of hey sheridan. You provide a service of service of doing the thing, but then the value that that service brings to somebody is we, If people miss that part of it and when you’re not connected to it, we don’t understand it, you don’t feel that you bring value to it. I can guarantee you you will struggle to charge what you actually really want to be and you won’t make the money that you want to in your adventures because you’re stuck on seeinghow ??? awesome you are and how ??? awesome it is what you do for people.

So the value the adventure girls brings to people is that we organize you know we do kick ??? adventures that’s service that we provide, but the value that of that for everyone is that we’re saving them time because they don’t need to organize anything. We are saving them um having to feel alone in the weekends and hit like they got no friends we’re also the value that we’re providing are these kick ??? adventures and amazing experiences and that they get to go home and share with all their family and with all their friends so and here’s the thing it’s like.

I know that that brings that to my ladies, that book and come on my adventures like without a doubt which is why I charge what I do for my adventures but if you just think you’re just here to provide a service and do a thing and you don’t value your time that you put into creating those adventures or the costs that are actually associated with running a business or your operating expenses and all that stuff . Then you will just forever undercharge for what it is that you are creating and the adventures that you’re putting on and let’s be fair, that sucks!

It sucks putting all that effort into creating these amazing experiences for people which is not being sometimes life changing for them and you come out at the end of the day and everyone’s raving about it and you have made no money from putting all that effort and time into creating adventures. So I want you, ladies here, whether you’re at the considerations stage of starting up your own adventure biz and you’re like I really wanna do adventures for women and the thing that you love whatever your outdoor obsession is and you go, this is the thing I’ve always wanted to do or whether you are already in year one or two of your business and you’ve been trying a few things with bits and pieces up and you haven’t got the traction and your Bank accounts really empty for it and you’re actually feeling really exhausted because you’ve been doing that, then it’s time to put a stop to that and really understand the value that you bring to people and then in turn relating that into the charges that you charge for your adventures.

So if you are wanting to either start your adventure business or you’re into your first year or two and you’re just not getting the results that you want to in it then hit me up in a private message along with this video or of course, you can always check out workwithsenka.com on the different ways that you and I can work together so you can get some clarity on that and, let’s be honest, some cash in your bank. So hit me up in one of those two ways in how we can work together. I’ve got some time into this year to book on some planning sessions, if you need and when you actually go through and look at what it is that you serve as any practice that you are doing, but most importantly, the value of it and your mindset around making money in your adventure biz. Until then, have a totally kick ??? day and here’s to you to turning your outdoor obsession into a pumping biz without the guesswork and of course, without the overwhelm. Here is to clarity and cash flow. See you, ladies

Throwing things in the 'too hard' basket - featured

[VIDEO] Throwing things in the ‘too hard’ basket

By | Adventure Girls Blog | No Comments

Throwing things in the ‘too hard’ basket

Here are 2 Practical tools to help you help you through an overwhelming to do list.

Hit play and let’s get stuck in!

Here’s to you turning your outdoor obsession into a pumping biz without the guesswork and without the overwhelm.


Did the fingers in my post coz I wanna talk to you about throwing things in the basket, but what you wanna do is go. In business, it’s pretty freaking hectic right, like the reason I’m doing this video is that I have been under the pump the last two days, was traveling so much. I’ve just been pulling the fingers this day in my video. I’ve been under the pump the last few days because I’ve been traveling so much and so it’s been exceptionally hard to keep on top of things and I have been putting new processes in place while I shift down to crush it for the next six months.

So the team can help support running the adventures, but of course, everything that could possibly not be working is not working right now and it’s so easy to throw everything in the too hard basket and just go ??? It cuz that has been what today has felt like. It has felt like a ??? it day today.

Because the list has just been crazy. Here’s the thing that I’ve been doing that has been helping me through those days where you’re just like why the hell am I doing this and who’s stupid idea was to do this, right? And that can happen so much no matter what stage you are in your adventure business, whether you are starting from scratch and you’re just deciding on what products and services and adventures you’re gonna be offering or whether you are like me & it’s you’re 8th year of doing business and it’s like how the hell have I not learned how to do this stuff? But this is all the growth and the expansion, so here’s a couple of things that I did today to help me get through this moment, where I just wanted to throw all in and just go whose stupid idea was it to run your own adventures and just like Oh my goodness!

So first thing I did was I breathed. It’s gonna sound really lame and really simple but here is the thing. When you’re getting stressed and overwhelmed, it’s so easy to get caught up and whisked away and everything and then of course you start to get really stressed out and all your energy gets ugh like this! So many times today I caught myself just doing! Whew! And just taking a moment and actually just going “Okay, what’s the next thing?” So that goes into part #2 where I got really clear on the list of things that needed doing today.

I got really clear on the things that needed to be done today and I stuck to that last because the one thing that gonna happen when you get into overwhelm, as you get into this freaking helicopter phase where you’re just like. I got a thousand things to do where do I ??? start what’s gonna go first and then you just throw out your freaking to-do list out the window and all It falls apart on you. So the two things that have gotten me through today and the freaking massive list of things that I’ve had to get done is Write a list and in this list, I chunk up so instead of running everything in detail today was like I needed to get some things completed with the Dirt Biking adventure so I just wrote “dirt biking”. I didn’t even list anything else underneath it coz that just pushes me more into overwhelm. I know that I need to complete some things for dirt biking. I needed to get some invoices paid and I needed to do a video for you ladies as well . So very clear list and then the second thing to do is to actually just breathe through it. So anytime I felt myself getting really tense and really overwhelmed and kinda just thinking what the ??? this list this is just crazy, how am I gonna get the stuff done. I legitimately just stop and took a big breath. And then I look at the list and I stuck to the list and the order of things that needed doing and what do you know, my list is like probably about eighty percent complete it’s not the end of the day yet. I’m still gonna few things to do, but it’s just so easy to wanna throw that ??? into the too hard basket and just go ??? It and I don’t wanna do it, it’s too hard, I’m leaving this alone. But there’s so much growth and all of that it’s like part of me goes “What is it that’s forcing you into overwhelm and what do you actually try to avoid doing”. So, there’s just the growth in the expansion of all that. So there’s two practical ways to get through the two ??? hand basket.

Number one – write a really simple chunked up list of things that you need to do. Number two – take a big breath And just work through the list. So go check your to do list, ditch the helicopter feeling and ditch all that other overwhelming stuff with just with those two simple things. Alright, Ladies. Here’s to you turning your outdoor obsession into a pumping biz!