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All Posts By

SenkaR

Which ‘F’ Word Are You Selling From?

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Selling… is it one of those words when you hear you cringe and picture a half balding car salesman in a Hawaiian shirt?

Or do you freak out about telling people what it costs to come on your adventures and kinda hope they like it enough to come.

Hold on just a minute sista… selling your epic adventures shouldn’t be that hard right?

If you’re struggling to sell your adventures then theres a good chance you’re using the wrong ‘F’ word.

Coming from the first ‘F’ word and it’s killing ya biz… stink!

Time to ditch that and get things cranking for ya.

Whether you’re toying with the idea of starting something and you just don’t even know what it the right thing to do first, or you have set some stuff up but you keep going round in circles not really getting anywhere but exhausted.

You and me let’s grab 30 mins strategy session for a biz pow wow to see what’s up and how I can help. Book your time here

Hear from you soon,

Adventure Seeker. Biz Coach. Speaker.

Helping women like you, turn your outdoor obsession and adventure addiction into a super rad biz.

 

Pass Me The Blow Torch

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Pass Me The Blow Torch… The other day I was out with Hank the Tank (ummm… thats my 4WD, and yes, thats his name) and we were having some fun boosting up the estuary on Muriwai Beach.

Little did I know in all that fun I’d popped one of his indicator lights out… wawaaaaa.

So the next day Im like dad, can we have a look at this so I can do get a new one.

Half way through our ‘discussion’ my bro turns up home and is like, oh, you can have my old ones you just need to rewire them up to Hank.

Cue the blank look on my face… righto, and how do we do that.
Nex minnit, he’s showing me how to clip the wires, solder them together, and then apply heat shrink (or something like that) with a blow torch… WITH A BLOW TORCH.

An hour and a half later with all the right tools I’ve wired in two new front indicators, and switched out my nudge bar and I know a shit tonne more about how things work in Hank the Tank.

If I’d tried to do this by looking shit up on the internet it would have taken me all day… like all day, and I probably would have just brought a new one.

But here’s the thing, all it takes is for someone who knows what they are doing to help fast track your learning so you can get on with things and you have that skill forever.

Just like in biz, whether you’re starting from scratch and you’re too afraid to start cause you’re not clear on what your first step is or even how your biz will look.

or if you’ve got this started, but your just going round in circles stuck in a pattern of doing the same things and not getting any more bookings and driving yourself nuts.

Sometime you just need that person to go… oh hey, heres how you can get to where you wanna go, and they can hold your hand along the way so you can get there faster.

So if you’re thinking of starting an adventure biz and you’ve never done anything like that before,

or you’re already doing stuff, but you’re not getting the traction you want

and you’re over feeling the way you do

let me help you fast track your start up and your growth by tapping into every tool, tip, trick, strategy and hack I’ve used to start Adventure Girls (twice) and used to help my clients kick start their adventure biz.

Book your strategy session here:
http://bookapowwow.com/

Adventure Seeker. Biz Coach. Speaker.

Helping women like you, turn your outdoor obsession and adventure addiction into a super rad biz.

how good are your trail markers

How Good Are Your Trail Markers?

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It doesn’t take long to wonder off an overgrown path with no markers, and let’s face it, unless your customers have the navigation skills of a mountaineering pro, they can find themselves going round in circles only to leave the path on the way to purchasing your product all together.

Imagine if that path was the path to your product and those people walking that path are you potential customers….

Unless you are putting up clear trail markers to point them in the direction you want them to go, then you may as well kiss goodbye to that potential customer, and the money you spent in getting them.

Check out my super epic drawing skills (go on, you know you want to) in this weeks vid blog on creating better trail markers for your customers path to purchase.


Don’t have a clear path for your customers to follow… YIKES!

I get it, it sucks knowing you’re loosing warm leads and wasting money.

Whether you’re toying with the idea of starting something and you just don’t even know what it the right thing to do first, or you have set some stuff up but you keep going round in circles not really getting anywhere but exhausted.

You and me let’s grab 30 mins strategy session for a biz pow wow to see what’s up and how I can help.  Book your time here

Hear from you soon,

Adventure Seeker. Biz Coach. Speaker.

Helping women like you, turn your outdoor obsession and adventure addiction into a super rad biz.

 

How to Ditch Overwhelm with Two Lines

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Overwhelm is one of the biggest dream killers (along with comparison) out there when you are running your biz.  You’re doing the marketing, the sales, the content, you’re running the adventures and you’re doing all the admin along side of that… scheesh, I’m overwhelmed just writing this.

If you’re anything like me, you love making lists and ticking shit off it… there’s a glorious sense of achievement and satisfaction that come with running your pen through something to say DONE.

The problem is, its when that list keeps growing and you’re trying to smash everything out last week and you can’t get to the important stuff that’s going to grow your biz.

What if, with just two lines I could help you clear you plate and ditch the overwhelm.

You’d be pretty stoked right!

Check out this weeks vid on how to How to ditch overwhelm with two lines:

There’s even a link to download the PDF to make it super simple for you.

STUCK IN OVERWHELM AND NEED HELP…YIKES!

I get it, overwhelm in your biz is a shit place to be.

Whether you’re toying with the idea of starting something and you just don’t even know what it the right thing to do first, or you have set some stuff up but you keep going round in circles not really getting anywhere but exhausted.

You and me let’s grab 30 mins for a biz pow wow to see what’s up and how I can help.  Book your time here

Hear from you soon,

Adventure Seeker. Biz Coach. Speaker.

Helping women like you, turn your outdoor obsession and adventure addiction into a super rad biz.

 

3 Top Tips After 3 Years and 3 Days Back In Biz

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Today marks 3 years and 3 days since I ran my very first adventure after shutting Adventure Girls down for five years after loosing everything in the property market crash…

and scheesh have I learnt a thing or two (or three if Im keeping up withe three theme) the second time around.

So here are my 3 Top Tips After 3 Years and 3 Days In Biz….

1. Start Now

You will never be more ready than you are in this very moment. You can come up with a thousand reason you are not ready, but all you need is one to just start.  For what ever reason we think we need to magically be somewhere in order to start our biz, and that we need to know everything right now and we better quit our day jobs.

Let me tell ya this sista…. the fastest way to get growth is to BE IN ACTION.  You can read all the books, make all the plans, have all ‘the best’ strategies… but they don’t mean jack unless you are actually in the arena doing it.

You need to be in action so that you can adjust your sails as you go.

We all have our BS (belief system) that is holding us back… not good enough, not enough time, too old, not old enough, not skilled enough….. like I said you can come up with a thousand reason why not, but all you need is just one to start.

Loosing my mum to pneumonia at 61 was the trigger for me.  I suddenly realised just how short life can be, and that at any moment it can be taken from us, so why would I want to waste another breathe doing the stuff that does matter with the people that don’t.

You don’t have to have it all figures out, because you take that first step the next one will be revealed, then the next and the next, and then like me 3 years and 3 days later you have a biz you love.

 

2. Hold On For The Ride

Starting a biz will single handedly be one of the biggest growth journeys you will ever go on.  You will find out things about yourself that you never even knew.  Some of it will relate to business and some of it won’t.

Some the ride you will love and other times you will want to jump off…. but always remember that there is a way through and on the other side of whatever your feeling isn’t working is growth and a new level of awareness and a new lesson.

Growth, challenges, celebrations, highs, lows and inside outs will come… its the nature of biz, you will learn to grow to be more capable than ever, more resilient than ever, more in tune with who you are and what you stand for.

And girl… it is totally worth moving through the resistance.  What’s on the other side is indescribable.  Hold on for the ride.  You’ve got this.

 

3. Be You

The more you are you, the more you will cut through the noise of all the other marketing and speak directly to the people who need to hear you.  There is no being beige, there is no being a dulled down version of yourself.

Here’s something funny for you…. I thought that I would loose clients when I shaved the side of my head and decided to convert Hank the Tank (my 4X4) so I could travel in him while work… boy was I wrong.

I actually got more clients. Why because I was embracing all of me, removing less of the filter of who I thought I needed to be to be a ‘successful business owner’.

I was no longer toning myself down so others wouldn’t feel weird around me, but more I was doing the things that filled up my happy tank and intern I came from a place of self belief in myself and what I stand for… getting more women out doing more cool shit!

What ever those unexpressed parts you keep burying are because you think the world shouldnt see.. those are the very parts you need to let shine.  They are what make you rad as fuck!

Im not for everyone.. THANK GOD, and you dont need to be in your biz.

You will make more money the more you come home to you.

If you’re a woman with an outdoor obsession or adventure addiction who is wanting to start a biz doing, more likely along side your current job so you can build it up and then step into in the future but you’re not 100% sure how.

Or you are already doing something in the space of your outdoor obsession or adventure addiction but you wanna create some more stuff so you can step more fully into your biz and start to ditch your day job.

Or your biz is ticking over and you’re tired of doing this stuff on ya own and you want a fresh perspective on setting yourself some bad ass goals for the next 12 months.

Then let’s talk.

Let’s get you cranking in your biz.

Grab a free 20 min biz pow wow with me here and we’ll see where your at right now, what you wanna create, and of course how you can get there.

Hear from you soon,

Adventure Seeker. Biz Coach. Speaker.

Helping women in biz in the adventure and outdoor industry start and grow their businesses.

 

You have the POWER to turn things around

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Have you ever had the week from hell in your biz where it feels like every freaking thing is going wrong… and not just wrong, but wroooooooong!!!

If you has seen me 1 week ago you would have thought… who that hell is this gal to be coaching anyone.

I was seriously bawling my eyes out last week feeling frustrated at my results.

After a seriously good cry (thrown in with some good self loathing)…. I had a frank conversation with a girl friend and she gave me a straight up, no nonsense talking to.

Yip, even coaches need coaches and even coach loose their shit when they are expanding their businesses.

Any coach who says they don’t is full of shit #justsaying #keepingitreal#everyonegetsgrowingpains

So after digging deep into what was really the problem, because it ain’t always what you think it is…. I ditched a bunch of old stories and beliefs I’d been carrying around for 5 years… whaaaaat!

Yip… 5 years ago I made a small event mean a whole lot about who I was as person and that was impacting me up until last week.

Sneaking little fucker!

And what do you know… what a contrast.

This week has been a freaking epic week. A total reminder that the universe rewards action.

I shifted my focus back to what I wanted, and back into my daily biz journalling.

1 week later these result roll in.

This week has been my best week for turn over and profit for the past 2 months… like totally smashed it out of the park (who says it slows down for christmas…pffft)

I’m getting interviewed by two super rad women for their FB communities… one for biz and one for adventuring.

And I’ve just invited me to be the front page feature on the next edition of the NZ Travel Magazine.

And I now only have one place left for my 1:1 coaching to fill before the end of the year.

WHAT A WEEK.

Feels incredible to know that I created that. We’re more powerful than we know… like seriously!

So if the shit is hitting fan in your biz (which is what it felt like the other week). Know you have the power to turn it all around.

 

 

 

Adventure Seeker. Biz Coach. Speaker.

Helping women in biz in the adventure and outdoor industry start and grow their businesses.

Planning A Great 2018

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Get clear on what you’re aiming for next year with 2018 Planning Workshop.

So you have bits a pieces ready for 2018, some adventures kind of mapped out and a something that resembles a marketing strategy.

But all you want is half a day to totally focus in on getting that all locked down, nice and clear so you can hit 2018 already running (or surfing or on a mtb… what ever your outdoor obsession 😉 )

After hearing that a bunch of my clients are in need of getting more clear on their 2018 goals and then reverse engineering them so they can make a plan…. if figured that there had to be a few more of you adventure babes in biz that need the same thing.

So how would you like to join me for a half day online workshop (I know not all of you are from New Zealand).

I run through training and we’ll get stuck in with

  • clarity for 2018: what do you really want for 2018 in your biz
  • planning for you.. not me, or your aunt fanny, creating a plan that work for YOU!
  • Setting yourself up for success: how to roll out your plan

We’ll hot seat your biz so you get some one on one time with me to get clear on specifics in your biz whether its ‘how the hell do I start, to whats the best practice for email comms for you.

You’ll get all the docs that I use to run my biz

  • Annual Calendar
  • Quarterly Theme
  • Monthly Action Planner
  • Weekly Action Planner
  • Daily Action Planner
  • Daily Journaling for Manifestation Worksheet
  • Annual Money In Tracker
  • 5 Steps To Starting Your Adventure Biz Checklist

And as a super mac daddy bonus you’ll get a 30 min ‘Hash It Out’ Biz Strategy Session post workshop so we can check in 1:1 and see how your roll out is going

Plus one months access to The Sisterhood Your Online Sisterhood of Adventure Biz BF’s Crushing The Womens Adventure Space Together so I can support you for 4 full weeks post workshop along with bonus training and LIVE Q&A

TOTAL VALUE $197NZD

So who’s this for?

You’re a woman with an outdoor obsession or adventure addiction who is wanting to start a biz doing, more likely along side your current job so you can build it up and then step into in the future but you’re not 100% sure how.

Or you are already doing something in the space of your outdoor obsession or adventure addiction but you wanna create some more stuff so you can step more fully into your biz and start to ditch your day job.

Or your biz is ticking over and you’re tired of doing this stuff on ya own and you want a fresh perspective on setting yourself some bad ass goals for 2018.

If thats you, then do get in touch.

Adventure Seeker. Biz Coach. Speaker.

Helping women in biz in the adventure and outdoor industry start and grow their businesses.

Getting Things Started with Your Business

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In 2005 I first launched Adventure Girls…. I ran it for three and a half years and then had to shut it down when I lost everything in the property market crash.

I was devastated.

I had it mean so much about me…

Im a failure, who am I to run a biz, I know jack shit, who would want to with someone who’s been bankrupt…

My self confidence in running my biz was rock bottom.

I honestly thought I’d never run another biz again.

But here’s the thing… your soul calls to you even when your head is like… ummmm…. no, not me.

You feel that niggly feeling that your here for more.

It’ took loosing my mum suddenly nearly 5 years ago for me to go realise that life is too short to buy into the BS of the past and realise that I can re-write my future.

And so Adventure Girls was reborn 4 years ago, and is doing the best it’s ever done.

It took a whole lot of letting go, re-framing past experiences, leaning into fear and still stepping up.

It’s been one hell of an adventure… and it certainly aint over.

That calling to do more in the space of your outdoor addiction, you adventure obsession… you can.

If I can come back from shutting my biz down to now selling out of most of my adventures months out….

Then you can start yours.

You don’t have to quit your day job.

You don’t have to sell a kidney to get things started.

You do have to be willing to step up into the unknown and be willing to grow and expand.

If you have an outdoor addiction or an adventure obsession that you want to turn into a part time biz, then you and I let’s talk.

Lets see how we can break down your idea into esy to roll out steps so you can get started today…. YES… TODAY.

Its easier than you think, if you’re willing to let go of the blocks.

 

Adventure Seeker. Biz Coach. Speaker.

Helping women in biz in the adventure and outdoor industry start and grow their businesses.

Bad Ass Fades & Learning Not To Give A F**k In Your Biz

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I can guarantee you as your reading this that there is something in your biz you wanna do, but so some reason you’re holding back because you’re giving too much of a fuck of what other people are either doing or you think their gonna say.

Maybe you wanna develop that new adventure, maybe you wanna start doing blogs, maybe you wanna get in front of the camera, maybe you wanna change tact and add another revenue stream to your biz.

The art of not giving a fuck and just doing it doesn’t always come easily to everyone

It’s only in the past 4-5 years I’ve started to be able to do this more, but even to this day I still find hidden fears of what people will think that stop me from taking that step in the biz I’ve been wanting to.

Just over a month ago I finally shaved the side of my head. Something I’ve wanted to do for years.

What stopped me?

The BS that people would take me seriously, that I’d be judged for looking too butch, that who would date a girl with a shaved head (yes that was a real judgement on myself), and the freaking list goes on.

But here’s the thing.

People are gonna judge anyway, side fade or no side fade so I may as well do what I wanna do for myself.

And here’s the funny thing.

Since getting a fade I’ve gotten more clients.

Why?

Because I’ve embraced a part of me that was hidden in the fear of judgment of others.

Was it easy… ummmm… yes and no.

Once I decided, it was a no brainer hell yeah, but leading up to it I kept drifting between being ready to step out and do, and then think wtf!
Not giving a fuck takes practise… it takes really finding that place in yourself to trust yourself in the decisions you make.

To let people have their opinions and to not let it affect you.

So here’s my invitation to you adventure babe in biz.

That thing you’ve been not doing in your biz because you’re worried about what others will say…

Write down the fears you have around it, and then look at that list and know that it’s all just BS you’re telling yourself cause it feels ‘easier’ to stay where you are than to move through the fear to see what’s on the other side.

And from there you can choose.

Choose to stay in the story and know that at anytime you can step out.

Or choose to give yourself permission ‘work that stuff out’ WHILE you just freaking do it! FUCKING DO IT!

You got this girl.

If you need some butt kicking in either starting your biz or taking it to the next level in the space of not giving a fuck, then you and I, let’s talk.

I’ve got three 90 min sessions available in my calendar.

Oh, you cant book these sessions on my website cause I don’t offer them there. They can only be booked via this link, http://bit.ly/HASHITOUT90MINS.

Grab yours today.

Senka xx
Adventure Seeker. Biz Mentor. Speaker. Crusader for Women’s Adventures.

Need some butt kicking in either starting your biz or taking it to the next level in the space of not giving a fuck, then you and I, let’s talk.  I’ve got three 90 min sessions available in my calendar.

You can’t book these sessions on my website cause I don’t offer them there.  They can only be booked via this link, http://bit.ly/HASHITOUT90MINS.

Grab yours today.

4 Places I Get My Epic Leads From

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Getting leads is one thing, getting epic leads is a whole other playing field.

Anyone can find new peps to share their stuff with, but finding the right peps the totally dig what you’re doing and want to be a part of it… that’s the kinda lead I’m talking about.

The simple fact is why would you want to spend time, money and energy talking to those that really aren’t vibing with your adventures?

Kinda sounds like you’re wasting money and thats just silly to me #sorrybutnotsorry

So after 7+ years of running Adventure Girls and countless trying to get leads magazine advertising, expos, posters… you name it and I have probably tried it.

Im finding these 4 are working the most effectively for me at the moment.

MeetUp

If you’re running adventures and you’re not on meetUp then you are missing out on a MASSIVE opportunity. Leads cost me 3cents in here… yip 3cents. If you wanna know how to use meetUp to gain leads I did a 20 min training vid on this. You can watch it here for free.

Facebook Ads

Using Facebook ads to either promote Freebees, or to retarget offers to brings in great results. I use and expert to help create the ad because Facebook is ever changing and it is not my zone of genius! Plenty of money can be wasted in here if you don’t know what you’re doing, so be sure to get some great strategies first or pay an expert to do these for you.

Facebook Groups

Being a member of groups with your target audience is freaking awesome for connecting one on one with people. The key thing is to remember to follow the groups rules (no one like a desperate spammer… ewwwww no!), and show up consistently as the expert in the space your in so you can be the go to girl. So for me it’s being the go to girl for adventure in NZ and more specially womens adventures.

Freebees

What content do you have that you can create a pdf or video with that speaks to potential epic leads? Challenges, How To’s, Blogs…. there are so many different ways to provide free content to engage with peps. My Adventure Girls 30 Day Challenge is one of my best performing freebees for adventures, and my MeetUp 20 min training video above is my best performing freebees for coaching.

If you’re stuck for ideas on how to generate new leads for you adventures, or if you haven’t even thought about how to do this, then let’s talk strategy!

Book a free 20 min biz pow wow and we’ll see what we can do to get you clarity and focus in this area of your biz.

Grab a time here that suits you.

Here’s to making you a force of nature in your biz.

Senka xx
Adventure Seeker. Biz Mentor. 

PS: If you’re stuck for ideas on how to generate new leads for you adventures, or if you haven’t even thought about how to do this, then let’s talk strategy! Grab a time here that suits you.