How many times are you touching your customer….. hold up…. in the appropriate kind of way…
scheesh, what were you thinking?
In todays free training Im gonna cover with you a FB strategy that gives you 4 touch points with your client so that it can help you to get more bookings.
Hit play and let’s get stuck in!
Here’s to you turning your outdoor obsession into a pumping biz without the guesswork and without the overwhelm.
VIDEO TRAINING FULL TRANSCRIPT
How many times are you touching your customers? How many times are you touching your clients? What? In the appropriate kind of way. In today’s video I’m gonna share with you a Facebook strategy that gives you 4 touch points with your clients so that it can help you get more bookings.
Hi I’m Senka Radonich, creator of Adventure Girls in Biz and for the last 8 years I’ve successfully been running adventures and for the last three I’ve been teaching awesome women, like you, how to turn your outdoor obsession into a pumping biz without the guesswork without the overwhelmed and without having to go at it alone.
So in today’s video I wanna talk with you about facebook; using facebook advertising to help you fast track your touch points with your clients that often it takes up to 12 touch points to convert somebody from a cold lead into a booking and so Facebook strategy is a really great way to help you get four of those possible 12 that you need in order to take somebody from not knowing you to liking you, trusting you and then of course, coming to your adventures.
#1 Create a video relevant to your adventures
Step number one is to create a video that you want people to view that is relevant for your adventures that you want people to come in book to. Whether that is a training video of you showing people how to do things like pack a hiking bag, do up hiking boots, how to take corners so whether it’s a training video, whether it’s just a super cool fun epic video of scenery and women having fun on adventures, you wanna create your content that’s relevant for the adventure that you want people to come along to.
#2 Create a custom audience in Facebook
Step number two is to then create a custom audience in facebook. Now, this audience needs to be nice and targeted, so no big, bold brush strokes of being things like women aged 15 to 55. Keep your custom audience, nice and tight and tailored, the more specific you can be about the age, their preferences, their interest and their location, be sure that you will target that.
#3 Set up your Facebook ad
Step number three is going to set up your facebook ad and drive traffic for video views. This is a great strategy because you can get views for less than 10 cents and sometimes even less than five cents which means it is a great way to spend your money and create your first touch point.
#4 Set up a retargeting ad
Step number four is to then set up a retargeting ad to those that have watched your video for 25 percent or more. The great thing about the strategy is that you know that people have been interested so if you’re watching a quarter of your video, they’re more likely gonna be your audience and, as part of this retargeting is you wanna re target them with a free offer, some way that you can move them from just being a video of you out there in the world of facebook to actually being on a list or in a group. So that you can continue to build that relationship and therefore create offers for them to come to your adventures.
So a great strategy here is to create something like a free download, so whether it’s a PDF download where they need to optin with an email or inviting them to a group that you have a private community, it’s all about moving them from facebook into a platform we’re you’re able to capture their email and then continue to build the relationship in that space.
#5 Have a follow up process in place
And finally step number five is to have a follow up process in place so whether it’s that they’re joining your facebook community and you’re ensuring that you have got an email sequence that takes them through an on boarding process in to that group. So that you’re sending them multiple emails, afterward welcoming them inviting them to come in and inviting them to participate in the group or whether it’s, with your free pdf download and you’ve got an email sequence that follows on from that. That is inviting them to come along and join your other group, all whether it’s with your PDF download, that you’ve got an email sequence that is simply just introducing yourself and creating candid conversations that are about finding out what it is that they’re interested in and what they’re looking for. This is an epic way to create long term relationships as much as I would love to say that selling out of adventures is an overnight process the beautiful thing is that you really wanna be building long-term relationships so setting up something like this facebook strategy is epic because it gives you multiple touch points in a short space and it moves people through that know, like and trust process really quickly so they can go from not knowing you to coming to book to come to your adventures.
So there you have it a five step process to take people from not knowing you with a video of you all the way through to building an ongoing long-term relationship that so that they can book and come to your advantages. Now, if you wanna and come to your advantages. Now, if you wanna together, then you can find out at workwithsenka.com just how we can do that and of course, if you wanna get more free training videos like this delivered to your inbox every single week, then make sure you subscribe at the link that is with this video and the coolest here’s to you to turning your outdoor obsession and two of pumping because without the guesswork without the overwhelm and without having to go at it alone, we’ll talk again soon. Bye for now!